Everything I Know About Writing Copy

Posted on August 7th, 2018

A lot of interface design is writing copy. There are more words on a web page than anything else. The content is all words, words are in the navigation, it's on buttons, in the headings, it's everywhere. I don't think of myself as a copywriter and I d...

Barsoom | A Website Design and Marketing Campaign Case Study

Posted on August 2nd, 2018

Given the amount of advertising we are exposed to on a daily basis, most people now instinctively resist anything that feels like marketing. People do not like being sold to. In our hyper-connected social world, most people now hear about interesting...

Now

Posted on May 17th, 2018

I am building a web based polling application. I am recording a Skillshare course on React + Firebase. I am available from August 15th 2018 onwards, please contact me on [email protected] Past projects... Kautilya Books: A website for an indep...

Technical SEO for Developers

Posted on October 14th, 2017

SEO stands for search engine optimization. At its best, SEO is about developing a better user experience and providing useful, compelling content. The industry may not be perfect, but this post will show what you can do to make it better. Search engin...

Everything I Know About Designing Interfaces

Posted on February 10th, 2017

Till now this was just a disconnected collection of notes, bookmarks, articles and general principles. They would float around in the back of my mind every time I worked on a project. I am putting this together so that I can consolidate and share what ...

How To Stop Reading Slowly

Posted on December 20th, 2016

This post outlines how I doubled my reading speed in less than a month. Every book I read in preparation for this project focused on the same three points: Increase the speed that your eye travels across the page, Decrease the number of time it ...

When Pandas Attack | A Website Design and Promotion Case Study

Posted on December 10th, 2016

Ankur is a music producer. The Guardian described his music as ‘Downtempo music makes for a welcome break from manic city life’. He is putting the finishing touches on his first album. He has no plans for the release. I wanted to help. I am no marketin...

Distort

Posted on October 10th, 2015

If something gets printed enough times without being challenged, it becomes fact. TV and radio used to fill their broadcasts with newspaper headlines, today they just repeat what they hear on blogs. Even blogs broadcast what they hear on other blogs. ...

How to Do a Patent Search

Posted on October 10th, 2014

A patent only protects an idea if it is new. The only way to know whether an idea is new is to sift through existing inventions to make sure the idea hasn’t already been thought up. The process is a little complicated, but I'll walk you through it step...

The Holy Grail Of Branding

Posted on September 10th, 2013

The holy grail of branding is to own a word in people’s mind. Not a made-up word but a simple everyday word that says everything you what it to about what you offer. There are two rules when it comes to picking the word you want to own: The first is th...

Josh Pitzalis

Freelance web developer. Currently enjoying learning about blockchain technology and its future implications.