I am part of a team that's redesigning and building out a crypto collectibles game. The game is up here, new designs and new features are on their way. I am designing a website for a surf shop and beach resort in North Goa, India. I am available for n...

A lot of interface design is writing copy. There are more words on a web page than anything else. The content is all words, words are in the navigation, it's on buttons, in the headings, it's everywhere. I don't think of myself as a copywriter and I d...

Given the amount of advertising we are exposed to on a daily basis, most people now instinctively resist anything that feels like marketing. People do not like being sold to. In our hyper-connected social world, most people now hear about interesting...

SEO stands for search engine optimization. At its best, SEO is about developing a better user experience and providing useful, compelling content. The industry may not be perfect, but this post will show what you can do to make it better. Search engin...

Till now this was just a disconnected collection of notes, bookmarks, articles and general principles. They would float around in the back of my mind every time I worked on a project. I am putting this together so that I can consolidate and share what ...

This post outlines how I doubled my reading speed in less than a month. Every book I read in preparation for this project focused on the same three points: Increase the speed that your eye travels across the page, Decrease the number of time it ...

Ankur is a music producer. The Guardian described his music as ‘Downtempo music makes for a welcome break from manic city life’. He is putting the finishing touches on his first album. He has no plans for the release. I wanted to help. I am no marketin...

If something gets printed enough times without being challenged, it becomes fact. TV and radio used to fill their broadcasts with newspaper headlines, today they just repeat what they hear on blogs. Even blogs broadcast what they hear on other blogs. ...

A patent only protects an idea if it is new. The only way to know whether an idea is new is to sift through existing inventions to make sure the idea hasn’t already been thought up. The process is a little complicated, but I'll walk you through it step...

The holy grail of branding is to own a word in people’s mind. Not a made-up word but a simple everyday word that says everything you what it to about what you offer. There are two rules when it comes to picking the word you want to own: The first is th...