I’m starting a new project to figure out how AI can repurpose content. The goal is to create a workflow to help creators reuse their content across different platforms once they make it.
To get started, I went through a challenge by Ross Simmons on content distribution1. The challange was put together before generative AI was a thing. I wanted to see if there was any useful advice I could build on as I figure out how to repurpose content with AI.
The challenge answered some questions I didn’t expect it to. But it didn’t answer other questions I did expect it to. There weren’t a lot of specific principles on how to repurpose content for different platforms like LinkedIn and Twitter. That’s what I hoped to get out of the challenge.
You Just Need One Piece of Content
One question I had coming into this project was: how much content do you need to start a repurposing effort?
Simmons reckons you just need one piece of content. You don’t need 100 blog posts. You only need one useful asset: a workshop recording, a thorough blog post, or even a podcast interview. What matters is that the asset helps its readers (or listeners) in some meaningful way.
The idea that you just need one core asset was different from what I expected. Confusingly, Ross didn’t elaborate on how to turn a single asset into several months’ worth of repurposed content. But he did outline a basic content repurposing plan
A Basic Content Repurposing Plan
A minimum viable repurposing plan is a useful construct it gives me benchmark to aim for.
I thought I could use this as a checklist to determine if a post has been successfully repurposed or not. Ross offers no rationale to defend this prescription but it feels like a reasonable place to start.
For now, I’ll leave Instagram and Facebook out because they are more visually oriented platforms. I want to get text generation right first before I worry about generating images.
Starting the Repurposing Process
I have two repurposing prompt ideas so far:
A baseline prompt to create content for the platforms above.
A prompt to turn a post into a Twitter thread. I think Twitter threads are a great place to start because the format also works well on LinkedIn.
Baseline Prompt
Here is the baseline prompt:
Please repurpose the following blog post into:
A email newsletter description
Some interesting tweets
A Twitter thread
A LinkedIn post
###
[insert blog post here]
Here’s the result when I used ChatGPT 4:
https://chat.openai.com/share/4ea42673-e1d2-44f5-a609-0ae4b5948467
I wasn’t too impressed with the Twitter thread. So, I used the following template to make a better one:
https://daisychainai.com/@daisychain/thread
This was much better. I feel like the hook needs some work, but I’m happier with this thread.
That’s it for now.
Excited to see where these content repurposing experiments lead. If you have any ideas for repurposing prompts, tools, or approaches I should consider, please let me know. Thoughts or feedback are most welcome.
Ross Simmons’ content distribution challenge.
Josh Pitzalis 