My content repurposing workflow has 7 steps:

1. Separate a piece of content into each of the core ideas it is composed of.

2. Summarize the piece of content in about 300-500 words by focusing on one of the core ideas. This summary usually serves as the foundation for a newsletter like this one.

3. Create a headline for the summary.

4. Turn the summary into a Twitter thread

5. Create options for opening hooks for the Twitter thread.

6. Turn the summary thread into a LinkedIn post.

7. Turn the summary into a series of Tweets.

I’m happy with this process. Splitting a piece of content into its core ideas lets you repeat the whole process with each core idea. It is rare that a piece of long-form content will only have a single core idea. Trying to pack multiple ideas into a single Twitter thread is usually a mess. Splitting things out makes each idea easier to understand and communicate. Still looking to improve some of the prompts around each of the steps but I am happy with the progress so far.

Yesterday I listened to the latest episode of the Creator Files podcast, and Triston Goodwin was talking about harvesting community forums to create personas for your target audience.

Tristan explains that he uses an AI tool called Harpa AI (a chrome extension that gives ChatGPt access to the content on a specific webpage) to analyze YouTube videos and community forum posts for their comments to build “avatars” or profiles of a target audience.

Specifically, he trains YouTube to surface videos that his target audience regularly engages with. Then he uses Harper to scrape and analyze things like:

• Key topics discussed in the videos

• Pain points mentioned

• Questions asked/answered

• Solutions offered

• Call-to-actions given

He also analyzes the top comments on those videos to uncover:

• What viewers discuss

• What they like/dislike

• Questions they ask

After analyzing multiple videos and comments, he aggregates the data and has an AI process it all into an “audience avatar” – essentially a profile outlining the target audience’s interests, concerns, questions, desired content, etc.

He then uses this avatar profile to refine video and content ideas to best resonate with that core audience.

As Triston was describing the process, I realized that my content repurposing workflow doesn’t account for a specific target audience in any way. I thought I’d give the process a shot and try building a community persona for my repurposing flow.

This is the prompt I used in Harper for each forum page:

Please analyze all posts and comments on the page. Identify the key topics discussed most frequently, including any pain points mentioned, questions asked, solutions provided, and calls to actions present. Also provide an overview of common feedback indicators from commenters, including what they find valuable, areas of confusion or frustration, unanswered questions, or desires for additional information or solutions.

This is the prompt I used to aggregate everything:

aggregate these findings into a detailed yet succinct profile outlining the interests, attitudes, behaviors, challenges, knowledge levels, questions, preferred content types and formats, and other defining attributes of my target audience derived from this forum community. You may title this outline: [NAME] Community Avatar. Please organize findings clearly under these types of attributes in an easy-to-digest summary that I can reference when creating content tailored to this audience.

This resulted in a really good profile for the average person in the forum that I decided to do this on. I then used the profile to create a custom GPT that repurposes content with that specific community in mind  https://chat.openai.com/g/g-GtycFcSb2-refacto-24

This is a sample interaction of my using it to turn a piece of content into a Twitter thread https://chat.openai.com/share/e774ebb4-df9b-4202-bd40-6d3fbf6a4fbe

Overall, I think adding the audience profile is a huge step forward for this workflow. On the other hand, putting everything into a custom GPT wasn’t a great move. I think it makes more sense to incorporate this audience profile into the prompts in my initial workflow. Having a workflow that takes a piece of content and repurposes it into a bunch of different formats at the push of a button is much more helpful than having a custom GPT that I have to have a long conversation with every time I want to repurpose content.