Category: Experimentation & Analytics
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Improving Conversion For Small Businesses That Don’t Have Enough Traffic For AB Testing – Week 2 Review
Two weeks ago I got accepted to CXL institutes’ conversion optimisation mini-degree scholarship. It claims to be one of the most thorough conversion rate optimisation training programs in the world. The program runs online and covers 74 hours and 37h minutes of content over 12 weeks. As part of the scholarship, I have to write…
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Conversion Optimisation Is About Much More Than Design – Week 1 Review
Last week I got accepted to CXL institutes’ conversion optimisation mini-degree scholarship. It claims to be one of the most thorough conversion rate optimisation training programs in the world. The program runs online and covers 74 hours and 37h minutes of content over 12 weeks. As part of the scholarship, I have to write an…
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What is Conversion Rate Optimisation?
When people talk about conversion rates all they are asking is how many people in a group did something. How many people signed up to your mailing list last month? If 1000 people visited your website and 20 of them sign up then the conversion rate for your mailing list is 2% (20/1000 X 100).…
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Improving conversion is a diagnostic process
Showing up to a new project with a bunch of ideas on how to improve things is a strong indicator that someone doesn’t know what they are doing. Comparable to a doctor performing surgery before asking what the problem is. Improving conversion starts as a diagnostic process. Diagnostic information typically comes from three places: Analytics…
Josh Pitzalis 