Category: Content marketing
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Writing for Humans: An SEO Article Checklist for Generating People-First Content
This article is for content writers who have started using generative AI tools to write. With the rise of automation, it’s easy to lose sight of what we’re all trying to do: create valuable information for real people, not churn out content by machines for algorithms. An SEO article is successful when it thoroughly covers…
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A 4-step approach to writing in public
I’d like to sell 1000 copies of a self-published book this year. It’s a side project, the book isn’t written yet and I have no idea how to market it. There are a million ways to fuck this up. Fauzia Burke wrote a book in 2016 about online marketing for busy authors. She suggested figuring…
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Starting with bottom-of-the-funnel content
It’s December 2020 and Jon Yongfook just crossed the $8000 a month mark. In an Indie Hacker update, Jon reflects on his progress building Banner Bear (a tool that helps you auto-generate images for your social media marketing) and wishes he’d spent less time building features and more time writing better tutorials for the features…
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Storytelling in Marketing
As much as sci-fi movies want us to believe data-rich holographic interfaces are how we’ll manage all our information in the future, that’s not the trajectory we’ve been following. To persuade someone, motivate a group, or inform a society we have always used narrative. Tribal myths, heroic legends, the humble parable: stories have always set…
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Twitter Marketing for Teams
The people you are trying to reach are on Twitter and you’re not taking advantage of this.
Josh Pitzalis 