Category: Content marketing
-
Twitter for Sales
Here’s an outline of how to can use Twitter to get 100 paid customers in the next 90 days. First I’ll explain how sales happen on Twitter, What the pieces are, and how they all fit together. Then I’ll outline what you need to do. I’ll give you a list of deliverables that you can…
-
How to write lukewarm content no one will care about
Content marketing is interesting when it actually helps you solve a problem you are dealing with. This scorecard is a way to keep this idea in sharp focus when you produce content to promote something.
-
A Field Guide to Twitter
A guide to bringing in paying users from Twitter for technical founders who are uncomfortable with the idea of self-promotion. Your software product is finally finished and you’re ready to start marketing. You post some links to a few subreddits. You’re heading over to Product Hunt and Indie Hackers next. Planning to get into some…
-
How to be useful to the internet
Everyone tells founders to spend more time on their content marketing. But what exactly do you do with that time? One way to approach it is to take a long term view of how you can be useful to the internet. You want to start by finding 5-10 online communities for the kind of people…
-
Email marketing laws
Good email practice boils down to setting clear expectations. If someone is on your list they should know exactly what they’re going to receive and why, who it’s coming from, and how often to expect it. If you send someone an email, and they don’t know why they got it, they can hit the spam…
Josh Pitzalis 