Category: Content marketing
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Getting Press
For smaller companies that don’t always have the budget for advertising or building their own content team, focusing on public relations offers the biggest bang for your buck. Even when teams do have the resources to produce original content, PR provides a type of third-party validation that no other form of marketing can. Advertising is…
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SEO for Web Apps
SEO stands for search engine optimization. In the context of improving search results for web apps, SEO is about developing a better user experience and providing useful, compelling content. The industry may not be perfect, but this post will show what you can do to make it better. Search engine optimization began when a group…
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Tripwires
When someone gives you their email in exchange for a lead magnet it is the beginning of a delicate relationship. You have permission to contact them again, but if spam them with irrelevant nonsense it’s game over. A tripwire has to be a fantastic deal for it to work. It must be an absolute no-brainer.…
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E-books Are Terrible Lead Magnets
A lead magnet is a highly actionable, specific piece of information. Its purpose is to guide someone to a small, but meaningful first victory. Let’s say you run a back pain clinic. A good lead magnet would be to get someone on the phone and have them do one exercise. Something specific, and then ask…
Josh Pitzalis 