Category: Copywriting
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Growth Marketing
I got accepted to the CXL Institute’s growth marketing mini-degree scholarship program. The program runs online and covers 112 hours of content over 12 weeks. As part of the scholarship, I had to write an essay each week. Here is what I learned The product growth mindset Getting press Landing page optimization Email marketing laws…
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A high converting landing page
A high converting landing page helps people understand what your product does and why someone should care about it. People of the internet have been building landing pages for a while now and have established a pattern that works. Don’t deviate from this pattern unless you have a good reason. Save the fancy stuff for…
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Website copywriting
Given the amount of advertising we are exposed to on a daily basis, most people instinctively resist anything that feels like marketing. When you have to sell something you can write copy in a way that addresses a specific sequence of concerns that people have when being sold to. I’ve put together a list of…
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Designing Interfaces
I like to begin design work by thinking about the things people want to do. I pull these out of thin air if I’m conceptualising something entirely new. I’ll reverse engineer them from similar products if I’m planning to build something similar. If I’m redesigning something then my goal is to collect points of friction.…
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Fuck onboarding screens 💩
The problem with onboarding screens is that they make the grievous error of thinking that people give a shit about your product. Nobody cares about your product. When I have to glaze past six slides of welcome slides, or a constellation of annoying little popups showing me how to get started, it becomes clear that…
Josh Pitzalis 