Category: Copywriting
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Product Messaging
I’ve been offered a partnership in a product and, if I join, I’d be coming in to lead growth. There is room to improve on the two existing acquisition channels (SEO and Social), the product’s retention curve needs to be stabilised and there is some messaging work to be done. I learned how to improve…
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Web form design best practices
On most sites, web form design is tied to conversions. Form optimization is a high impact activity to pay attention to. Set clear expectations Be transparent about how long it will take. If your form doesn’t have to be long then make it short. Tell me why I should bother. What do I get out…
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Landing Page Fundamentals
A landing page helps people understand what your product does and why someone should care about it. People on the internet have been building landing pages for a while now and they have established a pattern that works. Don’t deviate from this pattern unless you have a good reason to. Save the fancy stuff for…
Josh Pitzalis 