Category: Growth
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Understanding Buyer Personas
When it comes to marketing, I’m confused about the ‘who’. Conventional internet wisdom says you should pick a tight niche. But the reality for most successful products is that they cater to more than one type of person. Think Canva, or Uber, or Freshdesk, or Basecamp…do any of these market to a specific niche? The…
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Sales over SEO when starting something new
This is a learning log for a new venture to help small businesses leverage AI. We came up with an idea for an app, but people thought it was confusing. So it’s back to doing customer interviews. When we started working on Daisychain – an AI workflow editor – we thought it made sense to…
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Growing Tiny Businesses
These are a collection of different posts I’ve written over the last few years, pulled together from various unfinished blogs throughout my twenties and early thirties.
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I built it, now how do I get them to come?
Your product is finally ready. You’re ready to start marketing and push your product out there. You post a bunch of links in a few Facebook groups. Maybe write a launch post for Reddit and Indie hackers. You’re thinking a big Product Hunt launch next. Once you get started, the horror sets in and you…
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Reasons why we think the problem exists
Let’s say we’ve done our homework and we have a clear problem we want to focus on in our product. What does the process of designing a solution look like?
Josh Pitzalis 