Category: Growth
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Defining the boundaries of a problem
One thing I’ve learned from building products is that customers are terrible at telling you what to build. You speak to them. They start pitching your ideas for a new feature. Something that does X would be super useful, please build it.
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Customers sign up and don’t use the product
Justin Jackson posted a great thread around the idea that people’s motivation to use something is outside of our control. His point is that there isn’t much you can do within a product to get people to use it on a regular basis. He’s not saying that you shouldn’t focus on great UX or improving…
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Growth Marketing
I got accepted to the CXL Institute’s growth marketing mini-degree scholarship program. The program runs online and covers 112 hours of content over 12 weeks. As part of the scholarship, I had to write an essay each week. Here is what I learned The product growth mindset Getting press Landing page optimization Email marketing laws…
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The Product Growth Mindset
The reality is, a lot of the time, most of us haven’t got a clue what we’re doing. A growth mindset lets you collectively acknowledge this elephant in the room and it lets you deal with it in a systematic way that improves your odds with the resources available. The biggest difference between brand marketing…
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Everything is a loop
You have four types of loops: Viral loops, content loops, paid loops and sales loops. Viral loops are based on people sharing your product. Content loops are either content marketing or involve packaging user generated content for search engines. Paid loops and sales loops involve buying ads or hiring sales reps and then reinvesting a…
Josh Pitzalis 