Category: Growth
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Growth Strategy
Thinking about growth strategically helps build a shared framework for making decisions. If we have lots of things we can build prioritisation becomes hard. This is the big picture for Chirr app at the moment. It outlines the loops and linear channel we have in place and options we can explore. With a big picture…
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Chirr Acquisition Loops
You have four types of loops: Viral loops, content loops, paid loops and sales loops. Viral Loops Organic virality could be word of mouth or when people share our product online because they enjoy the experience. People tweeting our our placeholder text would be an example of an organic viral loop. Then there’s viral loops…
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How will our product grow?
I’ve just joined Chirr app as a partner and I’m going to be leading the growth effort. Once I start diving into the details I will get lost and it becomes hard to see the big picture. I want to start a meaningful discussion about the big picture strategy around how our product will grow…
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Designing Interfaces
I like to begin design work by thinking about the things people want to do. I pull these out of thin air if I’m conceptualising something entirely new. I’ll reverse engineer them from similar products if I’m planning to build something similar. If I’m redesigning something then my goal is to collect points of friction.…
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Fuck onboarding screens 💩
The problem with onboarding screens is that they make the grievous error of thinking that people give a shit about your product. Nobody cares about your product. When I have to glaze past six slides of welcome slides, or a constellation of annoying little popups showing me how to get started, it becomes clear that…
Josh Pitzalis 