Category: Growth
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Product Messaging
I’ve been offered a partnership in a product and, if I join, I’d be coming in to lead growth. There is room to improve on the two existing acquisition channels (SEO and Social), the product’s retention curve needs to be stabilised and there is some messaging work to be done. I learned how to improve…
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Leading Growth
I’ve been offered the opportunity to join a product that I use, as a partner. It’s an app that lets you compose threads on twitter. The product solves a specific problem and it delivers on its promise. It’s a small team and if i join I’d be leading the growth effort. The project is already…
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Product Roadmaps
I’m working on a project where we just dump everything that needs to get done into one giant backlog. Every couple of weeks we go through the backlog and shortlist the most important stuff to work on next. The problem we’re having is no one can see the big picture. There is no shared understanding…
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Stackranking
Figuring out what to work on next is a complicated, multi-stakeholder problem that never goes away. Look online for how to prioritise stuff and you will run into frameworks RICE, ICE and PIE. The problem with these frameworks is that everything ends up being rated a medium. The great ideas were obvious to begin with,…
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Web form design best practices
On most sites, web form design is tied to conversions. Form optimization is a high impact activity to pay attention to. Set clear expectations Be transparent about how long it will take. If your form doesn’t have to be long then make it short. Tell me why I should bother. What do I get out…
Josh Pitzalis 