Category: Improving Product Retention
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User Retention Audit
Retention is a measure of how often someone comes back and uses your app after they first sign up. Here is a quick framework to measure and improve user retention. I’ve distilled everything I know about improving retention into 9 YES/NO questions.
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Why do people use it?
At the moment, I’m trying to understand what the different use case are for a product I’m working on. This is by far the messiest part of growing a product. The tricky bit is finding the right level of abstraction. What are we even talking about when we talk about use cases or jobs-to-be-done, or…
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How do you define a dormant user?
Dormancy is based on inactivity around your core action for a set period of time. The time interval will be specific to the natural frequency of the problem your product helps people solve. Let’s say I run a publishing app that caters to people who publish content on a weekly basis. If a user stops…
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User Retention Audit
Here is a quick framework to measure and improve user retention. I’ve distilled everything I know about improving retention into 9 YES/NO questions. Go through the questions below and score your product by answering the yes/no questions. For the ones you answer no to, the link will explain how to think about improving that aspect…
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Do you know why people say they leave?
When people stop using a product it’s important that I understand if it’s because they couldn’t use the product, if they didn’t like it, or if I’m dealing with happy churn. One way to gather this data is to survey people when you cancel their account. The trouble with exit surveys is they don’t account…
Josh Pitzalis 