Category: Improving Product Retention
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How many people continue to use your product six months after they sign up?
Before you can begin measuring the number of people who use your app you have to define what “using your app” means. Meaningful usage implies that people are using your product to solve the problem they signed up to deal with. Meaningful usage for Airbnb would be booking a night. For WhatsApp, it’s sending a…
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Do you know what your product’s core action is?
Your core action is the thing people do in your product to deal with the problem they signed up to solve. You want to start by shortlisting all the things people can do in your app to address their core motivation for signing up. To narrow it down, think about how often people experience the…
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Do you know how often people have the problem you help them solve?
A product is meant to help someone solve a problem. Understanding when your problem occurs lays the foundation for how often people are expected to use your product. If people deal with your problem once a month, sending them emails every day is going to feel like spam. On the other hand, a monthly reminder…
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Reading to retain customers
I often get asked how I learned about user retention and what resources are available to learn more about retaining customers. I’ve put together the following reading list to help expand your understanding of how to retain customers. This list is not exhaustive, I’ve limited the recommendations to the most useful ones I’ve found so far. Amplitude’s…
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28 days of user retention
Over the last 4 weeks, I wrote and shared everything I know about retaining users in software products.Here are all 28 posts, re-organised into useful themes.Shaping your core value proposition We there yet? People were solving the problem before you came along Easy to use and simple to remember Use case sweet spot How often…
Josh Pitzalis 