Category: Improving Product Retention
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How to measure retention
The best way I’ve found to measure retention is to plot a retention curve.A curve shows you the average number of people that come back and use your product over time. Before you can build a curve you have to define what “using your app” means. If you do rideshare it’s probably booking a cab,…
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Why does retention matter?
Retention matters because it’s deeply connected to every aspect of a business. Working on retention affects how much money you make, how many people sign up, how happy they are, how long they stick around, what they say about you and how many people they tell. No other aspect of product work connects as many…
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Three ingredients to a product habit
Your core action is the thing people do in your product to deal with the problem they signed up to solve. A clear understanding of your problem comes from listening to your users and understanding how they think about it. Find the right level of abstraction. You’ve found the sweet spot when you can explain…
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Picking your core action
List out all of the actions people can do that indicate they’re addressing their core motivation for signing up. There are a finite number of things people can do in your app and common sense is your friend here. If you do rideshare then it’s booking a cab, if you deliver food then it’s ordering…
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Shaping your retention metric
Just because someone’s using your product doesn’t mean you’re solving their problem. They might be using it more than usual precisely because it’s not solving the problem the way they need it to. A clear understanding of your problem comes from listening to how your users think and talk about it. Finding the right level…
Josh Pitzalis 