Category: Improving Product Retention
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People were solving the problem before you came along
Your use case defines the problem your product was designed to solve. A use case draws a boundary around the natural behaviour that you’re trying to tap into, it highlights where things break down and how you fit in. It is important that you understand them because they are the foundation that you use to…
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We There Yet?
Rather than asking if we’ve released the feature, we should be asking if we are getting closer to the outcome. This means starting the conversation with an outcome, to begin with. How’re we supposed to build something that drives an outcome if we don’t know what the outcome is? How’re we measuring it? How will…
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Does your product make a clear promise?
You want to be clear about the problem your product was designed to help people solve. A narrow, specific promise is easier to deliver on. It sets clear expectations and leaves very little wiggle room for misunderstandings. A broad, vague promise just leaves the door wide open to a mediocre product experience. The wrong people…
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Doing Your First Customer Interview
People don’t care about your product. They care about what it can do for them. Talking to the people who use your product on a regular basis helps you remember this. Listening to your users might sound simple but it’s not. Setting up interviews and speaking to customers is a delicate process. If you come…
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If you care about growth then you should care about retention.
User retention is a measure of how many people return to your product over time. Without healthy user retention, your product is a leaky bucket. People sign up, check out your product, and then you never see them again. You can pour as much money as you like into marketing and still wind up with…
Josh Pitzalis 