Category: Doing Interviews

Surveys are a powerful tool for building up a clear picture of your audience but they are often used in the wrong way. I want to show you how to avoid the common mistakes of running an in-product survey. Have a clear idea of what you want to know going in# I often come across…

Traditionally, marketing focuses on acquisition as the main growth lever. The problem is if you don’t activate new customers, they’re unlikely to retain long-term. In SaaS businesses especially, if you don’t retain customers then you’re really just replacing a customer each month. You might be able to do it effectively for a few months. But…

I spent about 10 days writing a series of posts that covered everything I know about doing customer interviews. Speaking to people is critical to building badass products Customer discovery questions How to do an interview Finding people to speak to How do you organise interview data? How does customer research lead to real product…

I’ve found customer research helps me improve product in three ways: It allows me to say no to stuff, it helps me map out the problem space, and it defines useful criteria for a solution. Saying no to stuff It’s easy to get lost when you’re building features. Grounding yourself in your user’s perspective can…