Category: Doing Interviews
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How do you organise interview data?
When I first read the Mom Test and started doing customer interviews, it became clear that I’d be accumulating lots of notes and recordings of interviews I didn’t know what to do with. There were two of us doing interviews at the time. We would do a bunch of interviews and then share takeaways with…
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Finding people to speak to
You don’t need to speak to lots of people, nor do you need to speak to them all at once. Two or three people a week is more than enough to start with.Recent customer support wins are always a good place to start. You don’t need a complicated reason to reach out to people that…
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How to do an interview
I can go long stretches without doing interviews. When I jump back into them I’m always a little rusty. I have a little game I play that helps me get into the groove. I score each conversation with a simple point system. 2 negative points and 2 plus points. Easy to remember while I’m listening.…
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Customer discovery questions
The only scripted question I ask is: Tell me about why you started using [our product]? I do customer discovery work in the context of existing products and I only interviewing existing users. Traditionally, discovery work is done before you build a product. There’s lots of great writing out there about that sort of discovery…
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Speaking to people is critical to building badass products
Over the next week, I’ll be writing about customer discovery and how I approach interviewing people to build better products. The goal is to clarify my thinking around the topic and improve my current discovery process. I’ll keep things short, 300 – 400 word posts. At the end of it , I’ll put all the…
Josh Pitzalis 