Category: Doing Interviews
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Speak to people before they stop using your product
Aim to speak to people who stop using your product so that you can understand what happened. Why did they decide to cancel their subscription? The easiest way to get started is to reach out to the people who churn out of your billing system. It’s important to know if they couldn’t use the product,…
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How to find people to talk to
The only way I know how to understand how different users think about your product is to speak to them.You don’t need to speak to lots of people, nor do you need to speak to them all at once. Two or three people a week is all you need.Recent customer success wins are always a…
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Listening To What People Say
I got accepted to CXL institutes’ conversion optimisation mini-degree scholarship. It claims to be one of the most thorough conversion rate optimisation training programs in the world. The program runs online and covers 74 hours and 37h minutes of content over 12 weeks. As part of the scholarship, I have to write an essay about…