Josh Pitzalis

Business leaders want to know how generative AI can fundamentally change their business About three weeks ago, I realized that I didn’t fully understand how other people think about using generative AI in their businesses. I’m working on a product that helps people build AI assisted workflows and, so far, my attempts to pitch it…

The trick is to treat ChatGPT like a really smart intern. Over the past two months, a team of four writers and I have gathered case studies on how generative AI has been successfully applied across various industries. Of the 16 different types of work it gets used for, in over 15 different industries, we…

In most scenarios, average is more than enough. To get better than average you need a process that works based on real expertise for ChatGPT to follow. ChatGPT is a language model that predicts the most likely next word in a given sequence. If you ask it to write an article on running shoes, it…

Generative AI is great for marketing stuff provided you have a marketing process that works to begin with. ChatGPT isn’t great at figuring out how to market something. It’s an excellent tool for following instructions and doing the grunt work in a process, but you need to know what your process is. For example, I…

Speaking as someone who hires lots of writers, ChatGPT isn’t going to replace anyone just yet. The content GPT-4 produces is impressive, but the bar is higher now because everyone has access to the same tool. The best way to use AI for content creation is to think of it as a reasoning engine. This…