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Rethinking Business Models
Business leaders want to know how generative AI can fundamentally change their business About three weeks ago, I realized that I didn’t fully understand how other people think about using generative AI in their businesses. Iβm working on a product that helps people build AI assisted workflows and, so far, my attempts to pitch it…
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Drafting stuff with ChatGPT in any business
The trick is to treat ChatGPT like a really smart intern. Over the past two months, a team of four writers and I have gathered case studies on how generative AI has been successfully applied across various industries. Of the 16 different types of work it gets used for, in over 15 different industries, we…
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ChatGPT gets you average
In most scenarios, average is more than enough. To get better than average you need a process that works based on real expertise for ChatGPT to follow. ChatGPT is a language model that predicts the most likely next word in a given sequence. If you ask it to write an article on running shoes, it…
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Marketing a small business with ChatGPT
Generative AI is great for marketing stuff provided you have a marketing process that works to begin with. ChatGPT isnβt great at figuring out how to market something. Itβs an excellent tool for following instructions and doing the grunt work in a process, but you need to know what your process is. For example, I…
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How small businesses can use AI to create content
Speaking as someone who hires lots of writers, ChatGPT isn’t going to replace anyone just yet. The content GPT-4 produces is impressive, but the bar is higher now because everyone has access to the same tool. The best way to use AI for content creation is to think of it as a reasoning engine. This…