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Regenerative Systems
Extractive systems exhaust resources by removing them faster than they replenish. These systems are parasitic, while regenerative systems are symbiotic. Regenerative systems protect and enrich what they depend on. Consider a few regenerative examples: – A regenerative economy would protect the natural energy systems that power it. – In a regenerative system, social media would…
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Respecting Human Nature
Human biases and vulnerabilities are inherent and hardwired. They have evolved to help us survive in an ancient environment, not our modern one. These evolutionary tendencies are now being exploited by technology. It’s important that we begin to see products in terms of human vulnerabilities. Just because we look at something, or we click on…
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The Wonderful Wizard of Oz
L. Frank Baum’s book The Wonderful Wizard of Oz, which appeared in 1900, is often held to be a parable for the Populist campaign of William Jennings Bryan, who twice ran for president on the Free Silver platform—vowing to replace the gold standard with a bimetallic system that would allow the free creation of silver…
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How to write lukewarm content no one will care about
Content marketing is interesting when it actually helps you solve a problem you are dealing with. This scorecard is a way to keep this idea in sharp focus when you produce content to promote something.
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A Field Guide to Twitter
A guide to bringing in paying users from Twitter for technical founders who are uncomfortable with the idea of self-promotion. Your software product is finally finished and you’re ready to start marketing. You post some links to a few subreddits. You’re heading over to Product Hunt and Indie Hackers next. Planning to get into some…