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Writing Design
Most of what you see on a screen are words. Words make up the content, the navigation, it’s on the buttons, in the headings, it’s everywhere. Everyone knows what the product is supposed to say. Yet, at the last minute, someone on the team is tasked with filling in the final wording. If you have…
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Getting Press
For smaller companies that don’t always have the budget for advertising or building their own content team, focusing on public relations offers the biggest bang for your buck. Even when teams do have the resources to produce original content, PR provides a type of third-party validation that no other form of marketing can. Advertising is…
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Growth Marketing
I got accepted to the CXL Institute’s growth marketing mini-degree scholarship program. The program runs online and covers 112 hours of content over 12 weeks. As part of the scholarship, I had to write an essay each week. Here is what I learned The product growth mindset Getting press Landing page optimization Email marketing laws…
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The Product Growth Mindset
The reality is, a lot of the time, most of us haven’t got a clue what we’re doing. A growth mindset lets you collectively acknowledge this elephant in the room and it lets you deal with it in a systematic way that improves your odds with the resources available. The biggest difference between brand marketing…
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SEO for Web Apps
SEO stands for search engine optimization. In the context of improving search results for web apps, SEO is about developing a better user experience and providing useful, compelling content. The industry may not be perfect, but this post will show what you can do to make it better. Search engine optimization began when a group…
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Josh Pitzalis 