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Everything is a loop
You have four types of loops: Viral loops, content loops, paid loops and sales loops. Viral loops are based on people sharing your product. Content loops are either content marketing or involve packaging user generated content for search engines. Paid loops and sales loops involve buying ads or hiring sales reps and then reinvesting a…
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Growth Strategy
Thinking about growth strategically helps build a shared framework for making decisions. If we have lots of things we can build prioritisation becomes hard. This is the big picture for Chirr app at the moment. It outlines the loops and linear channel we have in place and options we can explore. With a big picture…
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Chirr Acquisition Loops
You have four types of loops: Viral loops, content loops, paid loops and sales loops. Viral Loops Organic virality could be word of mouth or when people share our product online because they enjoy the experience. People tweeting our our placeholder text would be an example of an organic viral loop. Then there’s viral loops…
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How will our product grow?
I’ve just joined Chirr app as a partner and I’m going to be leading the growth effort. Once I start diving into the details I will get lost and it becomes hard to see the big picture. I want to start a meaningful discussion about the big picture strategy around how our product will grow…
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Why do people use it?
At the moment, I’m trying to understand what the different use case are for a product I’m working on. This is by far the messiest part of growing a product. The tricky bit is finding the right level of abstraction. What are we even talking about when we talk about use cases or jobs-to-be-done, or…
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Josh Pitzalis 