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Finishing Touches
Everything I know about colour and typography came from a course I did years ago called The Better Branding Course by Caroline Kelso Zook. Typography Unless you know what you’re doing, stick to two typefaces: Your display type is for your H1’s, they should look great large. The body type must be legible at small…
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Design Conventions
When designing product stuff, it’s important for elements that behave the same to look the same, or at least similar. Conversely, it’s just as important for unlike elements to appear unlike and be inconsistent. Following conventions like this prevents unnecessary confusion. Some conventions are global. For example, most people are used to in-line links being…
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Designing Interfaces
I like to begin design work by thinking about the things people want to do. I pull these out of thin air if I’m conceptualising something entirely new. I’ll reverse engineer them from similar products if I’m planning to build something similar. If I’m redesigning something then my goal is to collect points of friction.…
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Fuck onboarding screens 💩
The problem with onboarding screens is that they make the grievous error of thinking that people give a shit about your product. Nobody cares about your product. When I have to glaze past six slides of welcome slides, or a constellation of annoying little popups showing me how to get started, it becomes clear that…
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Product Messaging
I’ve been offered a partnership in a product and, if I join, I’d be coming in to lead growth. There is room to improve on the two existing acquisition channels (SEO and Social), the product’s retention curve needs to be stabilised and there is some messaging work to be done. I learned how to improve…
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Josh Pitzalis 