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Leading Growth
I’ve been offered the opportunity to join a product that I use, as a partner. It’s an app that lets you compose threads on twitter. The product solves a specific problem and it delivers on its promise. It’s a small team and if i join I’d be leading the growth effort. The project is already…
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Tripwires
When someone gives you their email in exchange for a lead magnet it is the beginning of a delicate relationship. You have permission to contact them again, but if spam them with irrelevant nonsense it’s game over. A tripwire has to be a fantastic deal for it to work. It must be an absolute no-brainer.…
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Product Roadmaps
I’m working on a project where we just dump everything that needs to get done into one giant backlog. Every couple of weeks we go through the backlog and shortlist the most important stuff to work on next. The problem we’re having is no one can see the big picture. There is no shared understanding…
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E-books Are Terrible Lead Magnets
A lead magnet is a highly actionable, specific piece of information. Its purpose is to guide someone to a small, but meaningful first victory. Let’s say you run a back pain clinic. A good lead magnet would be to get someone on the phone and have them do one exercise. Something specific, and then ask…
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1000 Transactions
You need about 1000 transactions per month before it makes sense to invest in AB testing. A transaction can be anything you want to improve: a purchase, a page view, a download, a click, a new lead, a phone call, whatever you want to improve. For example, if you want to improve sign-ups to your…
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Josh Pitzalis 