Josh Pitzalis

Let’s say you have a food delivery app. One use case is ordering lunch at work, another common use case is young couples ordering dinner at home, a third one is ordering food for a dinner party. The time of day and the order size give you enough to bucket most people fall into one…

If you’ve plotted a retention curve and you know how many people continue to use your product six months after they sign up then the next step is segmentation. Segmentation means looking at subsets of different types of users. Let’s say, on average 40% of people who signup continue to use your product six months…

Before you can begin measuring the number of people who use your app you have to define what “using your app” means. Meaningful usage implies that people are using your product to solve the problem they signed up to deal with. Meaningful usage for Airbnb would be booking a night. For WhatsApp, it’s sending a…

Your core action is the thing people do in your product to deal with the problem they signed up to solve. You want to start by shortlisting all the things people can do in your app to address their core motivation for signing up.  To narrow it down, think about how often people experience the…

A product is meant to help someone solve a problem. Understanding when your problem occurs lays the foundation for how often people are expected to use your product. If people deal with your problem once a month, sending them emails every day is going to feel like spam. On the other hand, a monthly reminder…