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Reading to retain customers
I often get asked how I learned about user retention and what resources are available to learn more about retaining customers. I’ve put together the following reading list to help expand your understanding of how to retain customers. This list is not exhaustive, I’ve limited the recommendations to the most useful ones I’ve found so far. Amplitude’s…
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28 days of user retention
Over the last 4 weeks, I wrote and shared everything I know about retaining users in software products.Here are all 28 posts, re-organised into useful themes.Shaping your core value proposition We there yet? People were solving the problem before you came along Easy to use and simple to remember Use case sweet spot How often…
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Stackranking
Figuring out what to work on next is a complicated, multi-stakeholder problem that never goes away. Look online for how to prioritise stuff and you will run into frameworks RICE, ICE and PIE. The problem with these frameworks is that everything ends up being rated a medium. The great ideas were obvious to begin with,…
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Measuring the impact of a product experiment
The broad strokes to running a product experiment are: Identifying a customer and/or business problem Coming up with a hypothesis for a solution Building the changes under a feature flag Running the experiment Review the results of the test Step 5, reviewing the results, doesn’t happen inside your feature flag manager. That typically happens in…
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Running your first product experiment
The problem with a lot of the content around A/B testing on the web is that it only covers landing pages and e-commerce websites. I want to be able to run A/B tests on the words inside the product experience.Tools that test landing pages, like Google Optimize, VWO and Optimizely are client-side tools. They work…
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Josh Pitzalis 