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Web form design best practices
On most sites, web form design is tied to conversions. Form optimization is a high impact activity to pay attention to. Set clear expectations Be transparent about how long it will take. If your form doesn’t have to be long then make it short. Tell me why I should bother. What do I get out…
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Landing Page Fundamentals
A landing page helps people understand what your product does and why someone should care about it. People on the internet have been building landing pages for a while now and they have established a pattern that works. Don’t deviate from this pattern unless you have a good reason to. Save the fancy stuff for…
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Why Bother with Product Metrics?
Good data helps you make better decisions.You’re too close to your product to see things accurately. You need a clear way to see how people use things without relying on how you expect them to use things.Metrics are also useful for important conversations. Hard data is one way to escape a your-opinion-vs-theirs discussion. Product metrics…
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Core customer value and picking an activity to measure it
Defining and measuring the action that helps people solve the problem they signed up to solve allows you to optimise for core customer value. Picking the right action involves listing out all of the things people can do that indicate they’re addressing their primary motivation for signing up. There are a finite number of things…
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Defining the boundary of the problem
I used to focus on solutions. “We’re going to add a bookmarking feature”. Solutions get messy. The moment you show your solution to the team, it all begins to devolve. Why don’t we add X? I don’t think you should have Y. Do we really need Z?I’ve learned that the only reason I’m ever making something is…
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Josh Pitzalis 