-
A Repeatable Metric for Usability
I got accepted to CXL institutes’ conversion optimisation mini-degree scholarship. It claims to be one of the most thorough conversion rate optimisation training programs in the world. The program runs online and covers 74 hours and 37h minutes of content over 12 weeks. As part of the scholarship, I have to write an essay about…
-
Improving Your Conversion Rate (Part 1)
I decided to learn more about conversion rate optimisation because I appreciate objectivity in my work. Designing and building digital products can be a highly subjective process at times. Everyone has an opinion on what needs to be done, no one knows what will work, and it can all get overwhelming at times. Seven weeks…
-
How Long Do I Need To Run An A/B Test For?
Six weeks ago I got accepted to CXL institutes’ conversion optimisation mini-degree scholarship. It claims to be one of the most thorough conversion rate optimisation training programs in the world. The program runs online and covers 74 hours and 37h minutes of content over 12 weeks. As part of the scholarship, I have to write…
-
Building A Micro Funnel: Leads From Your Website In 2 Steps
Five weeks ago I got accepted to CXL institutes’ conversion optimisation mini-degree scholarship. As part of the scholarship, I have to write an essay about what I learn each week. This is my fifth report. There is a massive gap between checking something out on a website and handing over your credit card details for…
-
Conversion Rate Optimisation Only Makes Sense If You Have 1000 Transactions A Month
Four weeks ago I got accepted to CXL institutes’ conversion optimisation mini-degree scholarship. As part of the scholarship, I have to write an essay about what I learn each week. This is my fourth report. A conversion rate is a measurement of how many people in a group do something. If 1000 people visit your…