Josh Pitzalis

Google Maps in India wanted to run a marketing campaign that targeted a select group of leading businesses in a place called Hauz Khas Village in New Delhi, India. Google’s mapping department makes money by putting companies on their map and then selling them advertising so they get noticed. The existing campaign structure aimed for…

I had the honour of working with a fashion designer as she designed a fashion collection from scratch. This post is a peek into someone else’s creative process. The project took six weeks. It was broken down into five steps: Developing the story, creating croquis, cutting the patterns, making the actual clothes and designing the…