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Repurposing content with AI
I’m starting a new project to figure out how AI can repurpose content. The goal is to create a workflow to help creators reuse their content across different platforms once they make it. To get started, I went through a challenge by Ross Simmons on content distribution1. The challange was put together before generative AI…
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AI Content Challenge Reflections
I’m two weeks into my 30-day AI content challenge, and it’s harder than I thought. Most people have dropped out at this point. My big takeaway so far is that while AI can produce content, the quality really depends on the inputs. If you rely on it for information then you’re going to produce garbage.…
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Using a WhatsApp Group to Get Fit

I went to Japan for the first time in my life. I put on a nice little roll of fat from the trip. The food, at every meal, was just incredible. I mean, even their 7-Elevens have great food. This is me on the far right during my trip in Japan. I have a proper…
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Prompt Chains To Supercharge Your AI Game
Prompt chaining is when you feed the response of one prompt into the input for another prompt. This lets you perform complex tasks by breaking the task into smaller, connected prompts. There are two approaches to elevating AI models like ChatGPT. One approach is the “mega-prompt,” a large, detailed instructional prompt. The other is chaining…
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Understanding Buyer Personas
When it comes to marketing, I’m confused about the ‘who’. Conventional internet wisdom says you should pick a tight niche. But the reality for most successful products is that they cater to more than one type of person. Think Canva, or Uber, or Freshdesk, or Basecamp…do any of these market to a specific niche? The…