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Customers sign up and don’t use the product
Justin Jackson posted a great thread around the idea that people’s motivation to use something is outside of our control. His point is that there isn’t much you can do within a product to get people to use it on a regular basis. He’s not saying that you shouldn’t focus on great UX or improving…
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Google f@$%*#! tag manager
Google tag manager’s job is to track things that happen in your application and send them to other applications, like Google Analytics, for analysis. You could use Google analytics on its own. Tag manager becomes useful when you also want to send the same information to other tools for analysis. Instead of tracking the same…
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Marketing Analytics
This post will show you how to use Google Analytics to understand where your traffic is coming from and what your conversion rate for each source of traffic is. How Google Analytics Buckets Your Traffic# To make sense of your analytics you must understand that there are 9 default types of traffic. I prefer to…
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Product Messaging
Let’s start with our landing page. Instead of judging a page on opinion and preference let’s based the teardown on proven persuasion principles. I’m going to use these principles like a gap analysis tool. These are critical components to building a persuasive argument. All I have to do is go over the copy and ask…
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How to run a good survey and get valuable insights about how people use your product
Surveys are a powerful tool for building up a clear picture of your audience but they are often used in the wrong way. I want to show you how to avoid the common mistakes of running an in-product survey. Have a clear idea of what you want to know going in# I often come across…
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Josh Pitzalis 