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A high converting landing page
A high converting landing page helps people understand what your product does and why someone should care about it. People of the internet have been building landing pages for a while now and have established a pattern that works. Don’t deviate from this pattern unless you have a good reason. Save the fancy stuff for…
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Website copywriting
Given the amount of advertising we are exposed to on a daily basis, most people instinctively resist anything that feels like marketing. When you have to sell something you can write copy in a way that addresses a specific sequence of concerns that people have when being sold to. I’ve put together a list of…
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A guide to doing customer interviews
I spent about 10 days writing a series of posts that covered everything I know about doing customer interviews. Speaking to people is critical to building badass products Customer discovery questions How to do an interview Finding people to speak to How do you organise interview data? How does customer research lead to real product…
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How does customer research lead to real product improvements?
I’ve found customer research helps me improve product in three ways: It allows me to say no to stuff, it helps me map out the problem space, and it defines useful criteria for a solution. Saying no to stuff It’s easy to get lost when you’re building features. Grounding yourself in your user’s perspective can…
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How do you organise interview data?
When I first read the Mom Test and started doing customer interviews, it became clear that I’d be accumulating lots of notes and recordings of interviews I didn’t know what to do with. There were two of us doing interviews at the time. We would do a bunch of interviews and then share takeaways with…
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Josh Pitzalis 