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How to find people to talk to
The only way I know how to understand how different users think about your product is to speak to them.You don’t need to speak to lots of people, nor do you need to speak to them all at once. Two or three people a week is all you need.Recent customer success wins are always a…
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Break the journey to long term usage into smaller steps
If someone successfully uses your product once that doesn’t automatically turn them into a long term user. Behavioural data lets you reverse engineer how often people need to use your app to become long term users. You’ll need two things to do this: behavioural data and long term users. The definition of a long term…
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Using analytics to improve onboarding
Thinking of your onboarding experience as a funnel and using analytics to measure the biggest drop-offs is a useful way to find opportunities for improvement.Building a funnel means going through your onboarding experience and identifying every touchpoint that you need to track.The first thing that happens when you do this is you realise you need…
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An Ode To Hill Charts
In 2018 Basecamp came out with a new kind of to-do list called a hill chart. This is what they look like. Things on the left are being figured out, anything on the right means it’s being done. Stuff on the far left is vague and need lots of figuring out while the far right…
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An overall picture of your product
The reason I like retention curves is because they pack an incredible amount of information into one image.They tell you if a product has found fit straight out of the gate. When a retention curve draws to zero you have a leaky bucket. When your curve flattens out then you know your users have developed…
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Josh Pitzalis 